There are billions of
people watching online video content, and that number grows every year. Video
content is a gold mine, but the strategy you’ll need to capture viewers
will be different from the common SEO strategy.
Video SEO is different
from SEO for search engines. After Google, YouTube is the second most used
search engine on the internet, and it has its own search rules, keywords, and
search intent.
Unlike images, which are indexed and ranked files themselves, search
engines see videos as a media element that is part of a wider page. When
search engines index a video, the page the video lives on
is further categorized as a “video page”. Which enables different
behavior in search results pages – the ability to rank in vertical
search for video.
Learn video SEO from scratch with the reports and research available for free to download from the link below. Download now and learn everything for free.
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